With the holidays coming up, it always seems like there are a million choices on the market in the beauty category and brands seem to be stepping it up more and more to stand out. To me, Paul & Joe products always sort of stand out based on their adorable and entirely unique packaging, but I feel like the Paul & Joe Holiday 2017 Makeup Collection* goes above and beyond even their usual. 

Keep reading for more!

I swear, every time I look at products from Paul & Joe, I am taken by their packaging. I feel like they've hit a kind of sweet spot where it's cute and super girly, but in a way that's just cheeky enough to keep it from being saccharine. Does this make any sense? This is how my brain works. Anyway, because I can't actually find the brand locally, I hadn't ever gotten my hands on any of their products until I recently got the chance to check out a couple of products from the Paul & Joe Daydream Believer Collection for Summer 2017. 

Keep reading for more!