REVIEW: Hard Candy 1000 Lashes Mascara in Divine Purple

by - July 21, 2014

SO. I don't know what it is about this past few months, but I've had this nagging desire to put brightly coloured mascara on my eyes and walk around. I volunteered at PRIDE last month and saw a girl wearing the most beautiful, vibrant, in-your-face indigo mascara I've ever seen and I've been kicking myself ever since that I didn't ask her what kind it was. However, this has spurred me into actually trying out a couple of coloured mascaras. The first was from Maybelline and we're not even going to talk about it, because it did nothing and it's been stricken from the record. Stricken, I tell you. So anyway... I saw these mascaras in the Hard Candy display and got that little worm in my head that maybe it would be better... Maybe I would love it... Maybe it would satiate my need to put bright colours on the tiny hairs around my eyes....

Keep reading for my thoughts on this baby...

This mascara comes in a selection of different colours. The internet tells me that it used to come in a crazy pink shade and a fairly low key brown shade, but Walmart doesn't seem to stock either of them anymore. The shades available are Divine Purple (which we have here), Indigo Blue, Lush Green, Mermaid Teal, Midnight Black, and White. 

The Hard Candy website describes this mascara as follows:
Volume-building fiber mascara extends and sculpts lashes dramatically. Infused with special fibers that adhere to lashes resulting in super voluptuous and incredibly long lashes.

As you can see, the packaging is very much in the Hard Candy wheel house. It's actually a kind of strange configuration for me. It almost looks as though it's a squeezy tube, but the container is made out of a hard plastic that doesn't flex. It's very simple with white printing and a printed sticker on the lid in the corresponding colour to the product. To me, it feels and looks kind of cheap, but I do like that they did something different since the product is quite unique.

The brush is a traditional bristle brush with every straight bristles of all the same length. I actually think that this brush style works very well with this particular product. I feel like a rubber bristled brush or a brush that was oddly shaped would make this more difficult to apply. The straightforwardness of this has a definite appeal - even in a world of new, fancy mascara wand. 

If you look closely at the picture above, you can see that this definitely is a fibre mascara. Admittedly, I don't have a lot of experience with fibre mascaras, but the ones I've tried recently have actually been quite impressive to me. This one included. I don't find that it provides me with out of this world length or volume, but that's not really what I was looking for with this mascara anyway and it does actually do a fairly decent job of giving some drama to my lashes. I found that the wear was actually really good on this mascara. I had minimal, if any, flaking and zero smudging. What I will say, though, is that this mascara isn't good at holding a curl so if that's a concern I'd do a coat of waterproof mascara to hold the curl before you apply this one.

For me, the important part is the colour and I do actually really love the colour of this mascara. It isn't as in your face as the girl I saw at PRIDE and you're not going to see my lashes coming a mile away, but I've decided that I actually like that. It makes this product very wearable. I think that you could definitely amp up the colour if you used a corresponding liner on your upper lash line, though I haven't actually tried it. I've mostly worn it with very neutral eye looks and found that this gives a kind of dimension and punch that a black mascara just wouldn't give. I've also used this with the Essence Volumizing Lash Powder (look for a review soon) and I think it does actually help to give a little more punch to the colour as well.

(I apologize that I didn't include an actual eyelash swatch, but I just couldn't get a photo that showed up true to colour and I wanted to do it justice if I was going to show it on the eyes.)

All in all, I'm actually really happy with this product and I'm planning on picking up a couple of the other colours to see how they work out. Perhaps I will give them separate reviews or just do an updated review on the line.

I would recommend this product for anyone looking for something a bit unique that isn't too in your face with colour on the lashes. And don't worry, it doesn't look garish, cartoony, or like it's meant to be worn on Halloween at all.

Hope you found this helpful!


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