REVIEW: Freedom Makeup London Mono Eyeshadows + Swatches

by - July 14, 2015


Recently I realized that I have a lot of single eyeshadows that don't get a lot of use in my collection, so I've been trying to reach for them more and more often... and of course, I just had to add another 5 new ones to the collection because, you know, reviews and stuff. Ahem. I kind of wish I had ordered the entire collection of these eyeshadows when they first launched, because they're such a great price point - especially considering the size of the pan! Each of these pans contains 2g of product, which is the same size as the Make Up For Ever artist shadows, just for reference. Each shadow comes packaged in a single pan, but can be depotted for use in a Z-Palette - which is what I plan to do once I pick up some more of these.

Keep reading for a closer look & swatches!



NUDE 207
I would call say this shade falls between a champagne and a bronze. It's deeper than champagne, lighter than bronze. It's a pale, warm bronze shade with a hit of golden sheen to it and it's absolutely beautiful. For me, this is the kind of shade that looks beautiful as a one shadow look or subtly blended out with a crease shade just a touch darker than your skintone. I also feel like this would be gorgeous as a highlight lid shade on really deep skin tones.



NUDE 208
This is the deeper sister of NUDE 207. It's a mid-to-deep golden bronze shimmer that pulls almost but not quite metallic. I feel like this is also a great shade for a one-shadow smoky eye look perfect for pretty much any evening out. It has enough glow to it that it would really show up on deeper skin tones and enough depth to pull really smoky on fair right up to medium-deep skin tones. This shade also has the nicest texture of the whole group to me, very smooth and full colour.


GILDED 216
This is the dud of this group of shadows to me. The pinky champagne colour is absolutely beautiful and I think I would love it if it was a little less chunky. This one definitely has the most fall out for me and leaves little glitters along the tops of your cheeks that just... don't look so cute. However, I do feel like it's workable if you're really careful to slowly build the pigment onto the lid and it does give a nice bright pop of highlight there.



GILDED 218
This is a definite favorite for me and has me aching for fall when I can really put this one to use. This is a full out, vibrant copper shade with a gorgeous texture and a really nice metallic finish. I will likely use this all over the lid, blended out with a warm sienna crease shade and deepened with a chocolate brown in the crease and outer corner. If you're in need of a very impactful copper shadow, this is perfection.


GILDED 220
This is my favorite of the bunch. This mid-toned taupey purple shade is a killer for pretty much every skin tone and eye colour. It's subtle enough that it could almost pass for a neutral, but has enough rosiness to it to keep it from just being your standard brown eye look. I personally like this one as a one shadow look at as well, though I have also used it for a cool toned smoky eye and it's just gorgeous that way as well. If you're only going to order one shadow from this collection, no matter who you are, I'd go with this one!



The formula of these shadows across the board is really, really good. It's a highly pigmented shadow with a very creamy texture that is pretty easy to apply both with a brush and with your fingers. I would definitely recommend using a primer or an eyeshadow base with this shadows. I found that I had significant creasing when I just applied them to bare lids, but with a primer they stay put really well throughout the day. 

I continue to be really impressed with what Freedom Makeup London is offering and can't wait to try out some more of their products! Have you tried anything from this brand or are you planning on it? Let me know in the comments!

Thanks for reading!

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