BRAND REVIEW: blinc Discovery Collection*

by - March 22, 2016

*Products were provided for review.

I have to admit just how surprised I was that blinc made products other than their flagship mascara, which I've used in the past and really enjoyed. I feel like I should have known that they had a whole line of eye products, but really didn't. So when I got the opportunity to try out some of their products in the Discovery Collection*, I was really excited to see what they had to offer.

Keep reading to take a look at the products and see what I think of them.

As you can see in the photo above, the discover collection includes 4 different products that can serve as the base for pretty much any eye look. Of course, you've got the Mascara Amplified in Black*, the Fountain Of Youthful Color Eyebrow Mousse in Light Brunette*, the Fountain Of Youthful Color Eye Shadow Primer in Light Tone*, and the Eyeliner Pencil in Black*. I really think this is a great selection of products to get a good feel for what the brand has to offer as a whole - and to really take care of a lot of different eye makeup needs in one kit.

After almost a decade in development, blinc mascara AMPLIFIED provides incredible, buildable, glamorous volume and length, all while offering the Life Proof properties our original blinc mascara, which women have grown to love and depend upon. Buildable, glamorous volume and length while forming tiny water-resistant "tubes" around your lashes that cannot run, smudge, clump or flake and slide off with a combination of water and gentle pressure.

As you probably know by now, the blinc Mascara Amplified* is a tubing mascara that doesn't just paint product onto the lashes, but actually creates tubes around the lashes to build length and volume. The best thing about this product, for me, is that it's really long wearing and I've never had any problem with flaking or smudging, simply because of the nature of the product itself. I personally find that I prefer to use this one days when I want my lashes to look more natural and really last through things. I don't find that I can build it up as dramatically as I tend to like, but I think it does a good job of really defining and lengthening the lashes. It's also really, really black so you can really get that punch of depth on the lashes to ground an eye look.

Freshly applied, Smudge Test, Sprayed With Mist, Sprayed With Direct Stream

Included with my press samples was a spray bottle with a mist setting and a stream setting and a challenge to test how well the product stays. As you can see in the smudge test picture, there's a slight smudge because I tested it before it had completely set. Once it was completely set, the smudge test really didn't move the product at all. When misted with water, it stayed perfectly in place without any running or moving at all. But once I tried the more focused setting of the spray bottle, you can see that the product was pushed away instantly. What this shows is that this product won't budge if you just get it wet, but will come off easily with a combination of water and gentle pressure. Pretty cool, right?

Our Fountain of Youthful Color Eyebrow Mousse is a unique and innovative brow makeup designed to give enhancing, water-resistant and moisturizing color to your eyebrows. Makeup re-application is never required with blinc Eyebrow Mousse. Like all blinc products, you get all-day, no-smudge wear with this brow makeup. blinc eyebrow mousse is the original brow innovation that does 4 things in just one easy step. It tints with water proof color, holds and sculpts like a gel, fills in sparse areas and moisturizes skin all at the same time.

I've been really into brow mascara lately, so I was really excited to try out the Fountain Of Youthful Color Brow Mousse*. The brush was a little bit bigger than my preference, but I didn't have to be too careful so as not to make a mess. I think the tone of this product is really nice and will likely work for a lot of people who have light to medium eyebrows, but people with very light or very dark brows will likely need to go for a different shade. The full size version of this product is available in 9 shades ranging from clear to light to very dark, so there really is something for everyone. Honestly, this is one of the widest shade ranges in a brow mascara that I've ever seen. My favorite thing about this product is definitely the hold. I find that it really keeps my brows in place all day without feeling uncomfortable or itchy, which has definitely been a problem for me in the past.

Our Fountain of Youthful Color Eye Shadow Primer allows you to have crease-free shadow all day, while providing your skin with anti-aging benefits at the same time. In addition to superior hold, blinc's primer for eye shadow contains anti-aging ingredients that clinical studies have shown to decrease fine lines after just six weeks by 67% and increase skin's moisture after just one week by 53%.

The Fountain Of Youthful Color Eye Shadow Primer* might be my favorite product in this kit. This product is available in 2 shades and this kit included the lighter of the two, which is perfect for my skintone but would almost certainly be too light for medium to deep skin tones. This product applies with a doe foot applicator and has a fairly thin consistency, but I do find that it does a good job of evening out any discoloration or veins on my lids. I find that it really does help to increase the longevity of my eye shadows as well as keeping everything smooth. I haven't necessarily noticed a huge increase in color pay off with this primer, but I'll admit that I've mostly used it with my preferred high pigment shadows. I personally have never been much of an eyeshadow primer person, unless I have an event where I need my shadows to really last, but I've been reaching for this pretty much every day since I got it and have seen really good results.

blinc's eyeliner pencil offers unsurpassed hold while conditioning and treating skin at the same time. The blinc eyeliner pencil was created to feature water proof, smudge proof, fade proof color that makes it one of the longest wearing pencils available. blinc eyeliner pencil glides onto lids effortlessly and offers intense, all day, water proof color that cannot smudge or fade. The creamy, formula contains vitamins for anti-aging conditioning. 

Admittedly, I don't reach for black eyeliner as much as some people, as I prefer to wear liquid liner if I'm going to wear liner at all, but I have tried out the blinc Eyeliner Pencil* in 2 different ways. The first is as an upper lash liner, smoothed out with an angled brush, and I really thought it did a good job. It isn't as intensely black as some liners, but I think that actually helps to give a subtle, smoky definition at the lash line. I found that it smoothed out really easily and I was able to work it into a very subtle wing without much work, though I did have to work fast because this does set and once it sets it's on there pretty firmly. The second way that I used this was to tightline and while I did like it, I don't think it's the best for this because it's not quite as creamy or intense as I generally prefer for that process. I didn't find that I had a problem with transferring to my waterline though, so that's a plus. Overall, I really liked this and I'll definitely reach for it when I want to do pencil liner at my lash line.

As you can see, this set would work really well for anyone with a fair to light-medium skintone, but deeper skintones might find the products a little more difficult to work with. That said, I think these shades are some of the best options to make it quite universal. If you have a deeper skin tone, I think the Eye Shadow Primer will really make brighter eyeshadows pop, because it'll provide a light base for them, and the Brow Mousse could work really really for hold and definition if you fill your brows in first with a pencil. Also, I know some people like to lighten darker brows with a lighter brow gel, and this could work well for that. Overall, I do think that this set could be workable for a wide range of people, and the products are overwhelmingly good for my personal needs.

The blinc Discovery Collection* is available on the blinc website for US$36 with free shipping to the US and Canada! I think this is a really great price point and value for what you're getting, and also a really great way to try out the brand if you, like me, aren't familiar with their wide range of products!

Thanks for reading!

You May Also Like