REVIEW: Wet N Wild Photofocus Face Products

by - May 05, 2017

If there was one drugstore release that I think sent everyone spinning recently, I'd say it's definitely the Wet N Wild Photofocus Collection of complexion products. With the cost of drugstore foundations seeming to be ever crawling higher, truly affordable foundations from the drugstore are starting to be like unicorns - if unicorns came in a limited shade range and were always sold out! I was thrilled when I found out that we were going to be getting these in Canada and literally stalked my local Superstore waiting for the new display to be put out - and then went mad with power grabbing everything literally 2 hours after it did.

Anyway, for my thoughts on these products, keep reading!

Wet N Wild Photofocus Foundation in Shell Ivory
This is, by far, the most hyped product of everything in this post - and with good reason! This foundation comes packaged in a sturdy glass bottle and has a paddle style applicator that I really quite like. You can either apply the product to the back of your hand or to a palette with this wand or do like my and just kind of slap it on your face. With a really lightweight texture, this foundation packs a surprising a solid medium coverage and sets to a satin matte finish that doesn't cling to dryness or settle into lines or pores. Honestly, I kind of feel like I'm not even wearing makeup when I use this foundation, which is just about my favorite type of foundation. The only thing that I don't like about it is the smell, which to my nose is straight up paint. Still, I love this and I'd definitely recommend it.

Wet N Wild Photofocus Concealer in Light Ivory
I really had to try this concealer because I've heard mixed reviews about it and I needed to know which side I fall on. As a self-proclaimed concealer junkie, it had to happen, and I have to say I'm kind of on the fence about it. Let's start with what I don't love about it. First, it sets REALLY fast so I find that I have to apply it to one eye at a time and get in there with my beautyblender or it's going to be a pain to blend. Obviously, this isn't a deal breaker, but definitely bears mentioning. Second is the coverage. While I think this would be great for someone who is dealing with minor undereye darkness or imperfections, I just found that this didn't quite pack the coverage that I was looking for with it. Finally, I do find that it isn't as long wearing as I'd like it to be and I do definitely start to notice fading about midway through a workday. Now for the good! I think this applies and sets really beautifully on the skin without any tugging on application or creasing throughout the day. Honestly, the good seems short in comparison, but I do really feel like this is a middle of the road concealer that would be a good buy for someone who doesn't need a ton of coverage. For me, this is going to be a weekend, light makeup day concealer.

Wet N Wild Photofocus Pressed Powder in Warm Light
This powder actually took me quite a bit longer to find than the other three products, because ALL of the lighter shades were completely sold out all over the city, but I finally managed to find it - and I AM IN LOVE WITH IT. I feel like this is exactly the pressed powder that I've been looking for. The texture is really finely milled and soft, but it's pressed hard into the pan so you're not going to get clouds of powder when you stick your brush in. Applied to the skin, this gives the most beautiful, porcelain finish to the skin that looks smooth and luminous without being dewy or glittery. This also doesn't leave my skin feeling or looking dry, which can be a chore when looking for a powder. Did I mention that I love this? BECAUSE I LOVE THIS. If you're looking for a powder that is going to look gorgeous - and not look like a powder - I would highly, highly recommend this one. 

Wet N Wild Photofocus Pressed Powder in Dark Cafe
I also decided to pick up the Photofocus Pressed Powder in one of the darker shades with curiosity as to whether this could work as a bronzer for me after seeing Tati from Youtube do this. While I do still think the formula of this powder is completely on point, the undertones in this powder just really don't work on my skin as a bronzer and it's definitely a little too dark for my fair skin. Still, if your skin is deeper and you're looking for a pressed powder, this could be a line that is worth looking into. Obviously, I can't speak to the undertones or the needs of women of colour when it comes to complexion products, but I can say that in Canada I've noticed that it can be hard to find these types of shades on the shelves in the drugstore, so this is worth looking into. 

Overall, my excitement about this collection hasn't waned at all. I'm definitely 100% on board with the foundation and the pressed powder, I think this collection has one of the better shade ranges in Canadian drugstores and will have shades for a very wide range of people, and Wet N Wild is still making products that are truly affordable for the drugstore. What more could you ask for???

Oh right, you could ask to be able to find the new highlighters in stock somewhere! I'm on the hunt, so look for a review to come!

Thanks for reading!

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